Prachar - Propagation - Recruitment In Practice
Since the beginning of Prem Rawat's career one of his most important commandments to his followers has been to "do propagation" ('prachar' in Hindi) i.e. proselytise and spread this Knowledge and to attract new people to Rawat's cult. Actually he has said that it is the most important activity his followers should do and that
"it becomes our one and foremost duty to try to give that Knowledge to all the people in this world."
In the early days there were large scale marches and highly publicised meetings in major halls.
After the fiasco of Millenium '73 this changed and propagation was handled mainly through small nightly meetings (Satsang) in major cities and towns.
In the 1990s there was a directive that no propagation should be done. People could be invited to "programs" at which Rawat would speak and a handful of authorised people (instructors) were also allowed to proselytise.
By 2010 virtually all propagation was done via the internet and large "events" for followers and invited people at which Rawat speaks. In India he can still pull a large crowd though he is only a minor Godman there.
In some areas people still get out to proselytise but with the majority of Prem Rawat's followers aged, fat and ugly it does not provide much enthusiasm or inspiration. The photos below were taken at my local Burleigh Heads Market. Introductory pamphlets and DVDs are displayed and available free. I noted that there were very few people showing any interest in the Rawat stall as I wandered around especially as the stall acrosss the aisle was selling clothes suitable for yoga and featured a gorgeous young lady doing yoga poses dressed in very little. She seemed to be attracting all the attention.
From the beginning the Divine Light Mission taught that telling people about Knowledge "the most important thing ever done."