As a tiny new cult / spiritual group Divine Light Mission was struggling to get any newspaper publicity and magazine articles with their longer lead times and need for more indepth information were lagging. However, in late November an article appeared in Time magazine. It is a combination of biography that appears to be lifted directly from the pages of Divine Light Mission publicity and an upbeat success story about the Mission's chartered jumbo jets of Western devotees and the smuggling of watches, jewellery and money into India. Naturally his gluttonous delight in Baskins-Robbins ice-cream was mentioned and his unreliability and poor work-ethic were high-lighted.
Research by Stephen A. Kent, published in "From Slogans To Mantras" has revealed the extent of the hostility to Prem Rawat in the 1970's underground press. It was to the counter-culture readers that most of the proselytisation was going on and they had a much greater knowledge of the methods, success and results of the practice of "Knowledge". It was particularly appropriate that the Fifth Estate was so vitriolic in this short piece as it was their reporter, Pat Halley, who was nearly murdered by Mahatma Fakiranand for the shaving cream pie incident in the following year.