
Prem Rawat has also inspired Aspirare, direct sales of a uniqely selected range of articles of a certain style and taste that says "Maharaji!" and shouts vulgar, tasteless and nouveau riche. Are the articles designed by his mistress, or by his wife?
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But the prices are pure Prem, worthless muck for sky-high prices. After all he has the gall to sell products marked:

Even In Your Darkest Hour I Will Not Abandon You
As a boy he had the gall to proclaim:
| "Wherever just one spark of this Knowledge shines up, absolutely perfect. So that Knowledge I'm, I've got it here." | ![]() |
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"People think God is a man. People think God has got ears, nose, teeth and he rises daily in the morning, toothbrushes, washes mouth and he is an old man also so he makes his beard also and all that people think. But no, God is energy, God is perfect and pure energy and that is why scientists say energy cannot be created and cannot be destroyed. There is a glorious sun, not the sun that you see in the sky but the sun that is within ourselves which is much brighter, much, much, much brighter than the sun you see in the sky. People try to search God outside. How can we get you? God is inside." |
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Prem Rawat's "Knowledge" has three parts: regularly listening to his speeches, doing voluntary work for organisations serving him or donating money and daily meditation correctly practicing the four techniques he recommends. The techniques are so simple it's hard to see how they could be practiced incorrectly. First technique ("Divine Light") involves sticking your thumb and middle finger on your eyeballs (NB: with eyes closed) and your index finger between your eyebrows. Second technique: ("Heavenly Music") poking your thumbs into your ears and listening. Third technique: ("Holy Name") thinking about your breathing (NB: continue to breathe). Fourth technique: ("Nectar") curling your tongue backwards and tasting. Rawat's father taught slightly different techniques but either way it's difficult to see how these could produce the benefits claimed for them especially as Rawat claims His Knowledge is the only method of attaining real happiness and love in this life.